Mr Mark Boon

  • Speaker Profile

    Mark is an advocate on social entrepreneurship, forging strategic partnerships with business
    communities & individuals, to encourage relevant groups to create social innovation programmes,
    with the intention to achieve economic value by engineering social business participations.
    Mark holds an MBA in Strategic Marketing from Hull (UK), and is currently on the Spring-SIM
    Business Advisors Programme. He has more than 25 years of corporate & business experience,
    and is able to guide business leaders of SME on business strategy and share his expertise in
    Soft System Methodology.

    Content

    Application of Soft System Methodology at various stages of Strategic Business Design & Planning.

    Learning Points

    Participants will gain an insight into competitive marketing strategies and tactics, to scale
    their business growth. And learn how leverages and collaborations at different stages of business
    development call for different expertise.
    The outcome will be an efficient, well designed process and practice.